Customer Compass™
Find customers who will buy
Use it when: you want to define exactly who your strongest first customer is, before you build or start selling.
Pick your tool
Each poster is a self-contained decision framework, with a question at the centre, the signals that help answer it, and a traffic-light check that tells you what to do next. Tap any thumbnail to preview it full-size or download it directly.
MVP Compass™
Build less. Validate faster.
Use it when: you're deciding what to actually build first, and how much of it needs to be real.
MVP Matchmaker™
Find your best-fit MVP
Use it when: you already know your riskiest assumption and want the exact MVP format to test it.
Pitch Readiness Compass™
Know if you're investor-ready
Use it when: you're weighing whether to start investor conversations, or want to know what's still missing.
PMF Compass™
Find your path to product-market fit
Use it when: you're not sure if customer interest is real pull, or just polite feedback.
Pricing Compass™
Price smarter. Protect your profits.
Use it when: you are choosing or rethinking how to charge, whether through a one-time fee, subscription, usage-based pricing, or tiers.
Traction Compass™
Know which growth metrics matter
Use it when: your dashboard has thirty metrics and you need to know which three matter at your stage.
Unit Economics QuickCheck™
Know if your business can scale
Use it when: you're about to spend more on growth and need to know if each new customer makes you stronger or weaker.
Frameworks get you 80% of the way. The rest is your specific business.
If a compass points to a problem you can't solve alone, whether it is a stuck pricing model, a stalled pitch, or an ICP that isn't converting, that is where Success Pill mentoring comes in.