Open Sesame No More: How Alibaba Lost the Magic and What Indian Startups Must Learn

Open Sesame No More: How Alibaba Lost the Magic and What Indian Startups Must Learn

In the tale of “Alibaba and the Forty Thieves,” a poor woodcutter stumbles upon a secret treasure cave, opened with the legendary command: “Open Sesame!” But eventually, as greed and carelessness set in, that magic starts to slip away for his Big Brother.

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